READER PROFILE

Description: ppelogo.jpg

SUBSCRIBER STUDY HIGHLIGHTS

Age     Market Value Of Primary Residence  
Average
47 yrs old
  Average
$ 1,597,000
Under 25
 4.3 %
  1 Million+
40.1 %
25-34
11.3 %
  $500,000-$999,999
37.8 %
35-44
27.1 %
   
45-64
48.8 %
  Ranch Ownership  
65 or older
 8.5 %
  Own a ranch
48.0 %
  Average Market Value
$ 3,563,000
Sex     Average Acres Owned
193 acres
Male
70.0 %
  Buy trailers, fencing, tractors, accessories, etc.
89.0 %
Female
30.0 %
 
   
Education     Average Annual Related Expenses  
Postgraduate Degree
29.9 %
  Riding Apparel
$ 621
College Degree
76.8 %
  Horse Equipment
$ 2,391
College Educated
92.9 %
  Polo Equipment
$ 1,510
 
  Horse Feed
$ 4,970
Employment   Description: horse (2).jpg Supplements
$ 816
Employed Full Time
88.4 %
 
Employed Part Time
 4.0 %
Annual Travel  
Employed
92.4 %
Average Spent
$12,755
 
Night in hotel/ resort
17.4
Occupation   Roundtrip flights taken
10
Prof/Managerial
88.8 %
Trips outside the US
3
Chairman/President
43.2 %
Dine out (monthly average)
7.6
 
 
Household Income   Reader Involvement  
Average
$ 459,000
Time spent reading each issue
1.0 hrs
$500,000+
22.7 %
  Read half or more
89.9 %
$200,000 - $500,000
25.9 %
  Save issue, give to a friend or place in office
99.0 %
$75,000 - $150,000
28.3 %
$25,000 - $75,000
 8.0 %
  Average readers per copy
2.8
 
   
Highest Expenditures     Marital Status  
Real estate , automobiles, travel, computer equipment, art, jewelry, antiques
  Single
14.6 %
  Married
68.3 %
      Widowed/Divorced/Sep.
17.1 %
Net Worth      
Average
$ 4,680,000
  Horse Ownership  
1 Million+
64.2 %
  Average
14 horses
$500,000+
14.0 %
  Polo
9
      Other pursuits
5
      Involved in other equestrian pursuits in addition to polo
60.5 %

Independent study conducted by Research USA, Nov 06
*No part may be reproduced without written permission.

 

POLO Players' Edition • 6008 Reynolds RD • Lake Worth, FL 33449
561.968.5208 - fax 561.968.5209 - ads@poloplayersedition.com - www.poloplayersedition.com

POLO Players' Edition 6008 Reynolds RD Lake Worth, FL 33449 • Phone: 561.968.5208 Fax: 561.968.5209 Email Address: info@poloplayersedition.com

Polo Players Edition Online Magazine, a publication dedicated to the sport of polo and the lifestyle of polo players, is copyright protected. NOTHING from this site may be copied without permission of the publisher.