|
POLO Players' Edition |
| Subscriber Study Highlights* | |
| Age | |
| Average | 40 yrs old |
| Under 25 | 6.7% |
| 25-34 | 27.3% |
| 35-44 | 37% |
| 45-64 | 23.7% |
| 65 or older | 5.3% |
| Sex | |
| Male | 73.0% |
| Female | 27.0% |
| Education | |
| Postgraduate Degree | 28.1% |
| Postgraduate Study | 53.0% |
| College Degree | 78.6% |
| College Educated | 93.5% |
| Employment | |
| Employed Full Time | 88.4% |
| Employed Part Time | 4.0% |
| Employed | 92.4% |
| Occupation | |
| Prof/Managerial | 93.6% |
| Chairman/President | 40.5% |
| Household Income | |
| Average | $174,000 |
| $500,000+ | 30.8% |
| $200,000 - $500,000 | 30.8% |
| $75,000 - $150,000 | 23.0% |
| $25,000 - $75,000 | 7.8% |
| > $25,000+ | 7.8% |
| Net Worth | |
| Average | $996,000 |
| 1 Million+ | 31.9% |
| $500,000+ | 53.9% |
| Market Value Of Primary Residence | |
| Average | $515,000 |
| 1 Million+ | 10.0% |
| $500,000+ | 31.4% |
| Types of Investment | |
| Common/Preferred Stock | 72.3% |
| Bonds | 45.0% |
| Real Estate | 61.2% |
| Life Insurance | 73.5% |
| Credit Cards | |
| American Express Platinum | 7.7% |
| American Express Gold | 34.9% |
| American Express | 84.9% |
| Visa/Mastercard Gold | 38.7% |
| Visa/Mastercard | 73.9% |
| Membership in Private Club (other than Polo Club) | |
| Country Club | 40.8% |
| Eating/City Club | 23.4% |
| Hunt/Equestrian Club | 31.7% |
| Health Club | 52.8% |
| Reader Involvement | |
| Time spent reading each issue | 1.7 hrs |
| Save issue, give to a friend or place in office | 90.6% |
| Average readers per copy | 2 |
| Marital Status | |
| Single | 31.1% |
| Married | 54.8% |
| Widowed/Divorced/Sep. | 14.0% |
| Highest Expenditures | |
| Designer fashions, automobiles, Average 8 horses Home electronics, dining, jewelry, computers | |
| Horse Ownership | |
| Average | 8 horses |
| Polo | 6 |
| Other pursuits | 2 |
|
*This survey was conducted by Beta Research,
Syosset, NY, an independent survey research firm.
|
|
|
POLO Players' Edition |
