About our magazine
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2008 Editorial Calendar
Who Are Our Readers?
|
| Age |
| Average |
47 yrs old |
| Under 25 |
4.3 % |
| 25-34 |
11.3 % |
| 35-44 |
27.1 % |
| 45-64 |
48.8 % |
| 65 or older |
8.5 % |
|
|
| Sex |
| Male |
70.0 % |
| Female |
30.0 % |
|
|
| Education |
| Postgraduate Degree |
29.9 % |
| College Degree |
76.8 % |
| College Educated |
92.9 % |
|
|
| Employment |
| Employed Full Time |
88.4 % |
| Employed Part Time |
4.0 % |
| Employed |
92.4 % |
|
|
| Occupation |
| Prof/Managerial |
88.8 % |
| Chairman/President |
43.2 % |
|
|
| Household Income |
| Average |
$ 459,000 |
| $500,000+ |
22.7 % |
| $200,000 - $500,000 |
25.9 % |
| $75,000 - $150,000 |
28.3 % |
| $25,000 - $75,000 |
8.0 % |
|
|
| Highest Expenditures |
| Real estate , automobiles, travel, computer equipment, art, jewelry, antiques |
|
|
| Net Worth |
| Average |
$ 4,680,000 |
| 1 Million+ |
64.2 % |
| $500,000+ |
14.0 % |
|
|
| Market Value Of
Primary Residence |
| Average |
$ 1,597,000 |
| 1 Million+ |
40.1 % |
| $500,000-$999,999 |
37.8 % |
|
|
| Ranch Ownership |
| Own a ranch |
48.0 % |
| Average Market Value |
$ 3,563,000 |
| Average Acres Owned |
193 acres |
| Buy trailers, fencing, tractors, accessories, etc. |
89.0 % |
|
|
| Average Annual Related Expenses |
| Riding Apparel |
$ 621 |
| Horse Equipment |
$ 2,391 |
| Polo Equipment |
$ 1,510 |
| Horse Feed |
$ 4,970 |
| Supplements |
$ 816 |
|
|
| Annual Travel |
| Average Spent |
$12,755 |
| Night in hotel/ resort |
17.4 |
| Roundtrip flights taken |
10 |
| Trips outside the US |
3 |
| Dine out (monthly average) |
7.6 |
|
|
| Reader Involvement |
| Time spent reading each issue |
1.0 hrs |
| Read half or more |
89.9 % |
| Save issue, give to a friend or place in office |
99.0 % |
| Average readers per copy |
2.8 |
|
|
| Marital Status |
| Single |
14.6 % |
| Married |
68.3 % |
| Widowed/Divorced/Sep. |
17.1 % |
|
|
| Horse Ownership |
| Average |
14 horses |
| Polo |
9 |
| Other pursuits |
5 |
Involved in other equestrian pursuits in
addition to polo |
60.5 % |
| |
|
*Independent study conducted by Research USA, Nov 06.
No part may be reproduced without written permission.
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