The polo community was rocked bytragedy on April 6 when Summerfield K.
"Skeeter" Johnston III succumbed to
injuries suffered in a fall during a practice
match at his family's Everglades polo facility
in Wellington, Florida. The team was
preparing for its next outing in the 26-goal
U.S. Open tournament hosted by the local
International Polo Club Palm Beach the
morning of April 4 when his horse fell on
him. Skeeter was airlifted to the local
trauma center with multiple injuries,
including several broken bones and head
trauma. He underwent surgery to reduce
swelling. His injuries proved too severe, and
he died two days later.
Skeeter was a leader both on and off the
field. In 1997, Skeeter joined the family's
Johnston Coca-Cola Bottling Group Inc. and
served in several positions over the years.
The notable attribute of his private life
was his devotion to all his family members
and his involvement with and
commitment to each of them. He loved
hunting and fishing, both of which he
pursued with professionalism and skill
throughout the world.
He was deeply involved in polo, not only
as an outstanding amateur player but as a
leader in the sport in the United States. He
was a governor at large of the United States
Polo Association and co-founder of the
newly formed North American Polo League.
The league held its first official press
conference just days before his death,
announcing the league's launch. Skeeter
was on a panel to explain the purpose of the
league and to answer questions. According
to the league's director of sales and
marketing, Kevin Carlon, that day Skeeter was very excited the league was finally
“official.”
The league intends to continue to follow
Skeeter’s vision. The league’s executive
director, Charles Smith, said: “Skeeter’s love
for the game of polo was exemplified by his
enthusiasm for the opportunities he saw for
the NAPL. Skeeter saw the NAPL as a way
to promote the sport to bring it to the
national attention it deserved and a way to
make the sport better and more competitive
for all its participants. His dedication and
drive to succeed was contagious and infected
all who worked with him. His vision and
insight will be sorely missed in the many
business areas he touched, including the
NAPL, but the league will go forward as
planned, as Skeeter would have liked.”
His good friend and longtime polo pro, 8-
goal Owen Rinehart, said: “The NAPL [was]
very important to Skeeter. His vision [was] to
take polo to another level. There is much
room to grow the sport.”
On the field Skeeter carried an
impressive 2-goal handicap as he led his
Skeeterville polo team. The team was called
Coca-Cola from 1997-1998, then changed to
Everglades Polo until 2004, when he settled
on Skeeterville. The team has competed in
the U.S. Open since 1997, having reached
the final three times. He played with his
friend Rinehart regularly for the past 11
years. According to Rinehart, they also played together in a couple of tournaments
when Skeeter was in business school. “It
wasn’t like playing for him,” Rinehart said.
“It was like playing with him—he was a great
team player.”
Over the years Skeeter counted
numerous victories, including the 26-goal
$100,000 Gold Cup in 1988; the Cartier
International Open in 1982; the USPA
Heritage Cup twice; and the 2003 Hall of
Fame Cup. In 2005, Skeeter was honored as
Amateur Player of the Year by this
magazine.
Rinehart said: “He loved the sport, as we
all do. His father and grandfather
introduced it to him when he was young, and
he always loved it. But I think the horses
were his favorite thing. Skeeter started from
the ground up so he knew more about all
aspects of horses and polo. He also learned a
lot from Glen Hart, who he was very fond
of.” Rinehart said off the field they both
enjoyed talking about polo and horses.
Skeeterville won its first game in the U.S.
Open 12-11 over Catamount in overtime.
Skeeter played well and contributed two
goals to the win. The team played its second
game just two days after his death. Rinehart
said: “The first game after he died was the
hardest, most difficult game I have ever had
to play in my life. He is proud of us for
playing.” Skeeter’s groom, 2-goal Kalyn
Marsh took his place. Marsh and the other
Skeeterville players each wore a No. 1 on
their jerseys, the position Skeeter always
played, and players from both teams wore
black armbands in Skeeter’s memory.
Later that afternoon, prior to the 3 p.m.
match on the Stanford International Field,
Elvio Serio rode Isabella and led Raba,
Skeeter’s two favorite mares, onto the field.
Skeeter’s boots were turned backwards in the
stirrups on Raba’s saddle. It was a somber
time for all.
Spirits were slightly higher a few days
later at a celebration of Skeeter’s life. More
than 1,300 people arrived at the Everglades
Polo facility to remember Skeeter. A large
white tent was erected at the far end of the
very green polo field with two smaller tents
perched nearby—a red one marked for the Skeeterville team, the other, a green one
marked for Skeeter’s sister Gillian’s
Bendabout team. However, on that muggy,
overcast day there were no eager polo teams
sitting in their respective tents and no polo
was to be played. Instead, guests mingled,
sharing stories of Skeeter and enjoying a
presentation of photographs depicting the
events and people in Skeeter’s life. Upon
arrival, guests placed hats and shirts from
various teams and clubs from around the
country on a table. The Johnston family
greeted guests with a smile, a hug and
invited all to enjoy a traditional asado.
Vivid photos of Skeeter were on display,
making the afternoon seem somewhat
surreal, reminding everyone that Skeeter
was not there to enjoy the camaraderie of so
many of his friends and family. Skeeter’s
father, Skey, said that his son would have
liked the barbecue and would have
appreciated that so many showed up to pay
their respects for someone who will surely
and sorely be missed by so many. Skeeter’s
father consoled others with the thought that
Skeeter died doing what he loved to do.
Polo players–people like Skeeter and his
father—know and understand the hazards
involved in playing polo. Playing polo can be
a risky game of life or death—injury, in some
form, is certain, and death, thank goodness,
is rare. Skeeter embraced those risks and
met all his challenges with courage,
sportsmanship and honor. He was and will
continue to be a role model for all polo
players who mount up on a horse to play.
Skeeter was a businessman. He served in
several management positions, including
president of the Johnston Coca-Cola
Bottling Group Inc.’s food and restaurant
division and of its Australian subsidiary,
WinPac Ltd; he was president of the Group’s
Coca-Cola Bottling Co. Northwest in
Minneapolis, Minnesota, and of Coca-Cola
Bottling Company of Cleveland, Tennessee.
Following the merger of Johnston Coca-
Cola Bottling Group with Coca-Cola
Enterprises Inc, in 1991, he held a number
of executive positions at CCE, including vice
president of human resources; senior vice
president and president of the Eastern
North American Group, responsible for
bottling operations in the Eastern United
States; and executive vice president and
chief strategy and business development
officer. He retired from Coca-Cola
Enterprises in February 2004 and has
served as a member of its board of directors
since 2004. Coca-Cola Enterprises is the
largest bottler and distributor of Coca-Cola
products in the world.
He was also chairman of the Krystal Co.,
which operates quick-serve restaurants
throughout the Southeastern United States;
and a member of the board of directors of
SunTrust Bank of Chattanooga N.A.;
MetalTek International Inc., a specialty
metal casting company; Southern Screens
Entertainment LLC, which conducts real
estate development and operates multiscreen
cinema houses in Argentina; eSkye
Solutions Inc, a distributor of channel
management software; and the Coca-Cola
Scholars Foundation.
He is survived by his wife, Leslie Buttram
Johnston, and daughter, Louisa; his parents,
Mr. and Mrs. Summerfield K. Johnston Jr.;
sisters Katherine Johnston Tudor, Lavinia
Johnston, Gillian Johnston; brother Robert
Johnston; and his nieces and nephews.
Skeeter was born in Chattanooga,
Tennessee, on January 8, 1954. He
graduated from Bright School grammar
school and Baylor School in Chattanooga,
and from Eckerd College in St. Petersburg,
Florida. The family’s homes are in Palm
Beach, Florida, and Big Horn, Wyoming.
Skeeter’s family suggests that memorials
for his life be sent to the Polo Training
Foundation, 70 Clinton Street, Tully, New
York, 13159, or to the charity of the
donor’s choosing.
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